ebay petitions against proposed EU ruling

Ebay has circulated a petition amongst its users in the hope of getting a proposed EU ruling defeated. The ruling in question concerns big brand name owners being able to stop their goods new and second hand alike from being sold on Ebay.

The basis of the argument is that to stop counterfeit goods from being sold on eBay, they should be able to prohibit sales of their brands on the auction site altogether, now to a certain degree that does have some logic to it, BUT on the other hand if you have bought a branded item and no longer have use for it, shouldn't you be allowed to sell it as you choose ?

Lets look at this properly, say for example you own a Ford Mondeo and wish to sell it on, if the brand name owners have their way you can sell it by all means but all you would be able to advertise would be "A CAR FOR SALE" instead of "FORD MONDEO FOR SALE".

I personally think that if I have paid good money for an item but no longer have a use for it and if I wish to sell it then I should be able to advertise it as it is, I probably bought it on the strength of the brand name to start with so obviously I would like to sell it under that brand name to recoup some of my money.

I fully agree that brand name owners have a right to protect their brands from counterfeiters but dictating to people who own a legitimate branded article is not the way to win support - or is it just a case of clever marketing, stop the sale of second hand and used branded items and more people will have to buy new.

Maybe I am just too cynical.